At virtually every business one visits, the employees who work there are almost certain to be attired in a uniform of some type—but what value does a consistent uniform provide businesses, rather than simply enforcing a, “no shirt, no shoes, no employment” policy?
While in most (if not all) cases a shirtless and shoeless employee is already ruled out by simply the numerous safety concerns it would pose, there are also plenty of other more practical reasons to instead consider dressing employees at their best with professional uniforms—such as helping to further market a business and improve its public image.
Throughout this article, we take a closer look at not just the value of consistent uniforms as a whole for business, but also more specifically the critical importance of a professional appearance for uniforms, and how this quality can in turn help to drive a company’s market value.
Benefits to Making Professional Uniforms and Appearances Your Standard
Although types of uniforms themselves can range widely, there’s no disputing that workers from a variety of industries begin each workday with donning a uniform.
While the fields can range from healthcare to hospitality and everywhere in between, one aspect to employee attire that truly is uniform across all industries is the potential value of professional uniforms and the benefit they offer a company.
Among others, there are several of the greatest advantages to ensuring professional presentation and appearance is the company standard:
For the large part in business, quality will tend to be able to speak for itself—having fast-food fry cooks wear tuxedos as they work will still probably not make the meal that of a five-star steakhouse, but at the same time, a well-dressed kitchen staff may set you apart from the competing burger chain next door.
Setting a higher standard in the quality of your appearance—both for employees and the presentation of the business itself—helps to reinforce any momentum or weight the business carries on its own with the products or services it provides.
When a company’s products and services already appeal to customers on their own, the addition of a visually-appealing uniform may supplement this appeal—leaving an impression which helps past customers to remember their experience and be more likely to return in the future.
Other More Practical Purposes
Place yourself in the shoes of a customer entering any business for the first time—whether it be strolling in the front door of a local restaurant to find a table, or rushing in a health center ER door as you arrive at a nearby hospital.
Regardless of the sort of company or organization visited, one of the first things customers will look for is a uniformed staff member to help provide them direction.
Consequently, the value of a well-dressed and professional staff can extend beyond just helping to attract potential customers—serving other practical purposes like helping to guide customers through their experience with your company.
Servers dressed in sharp and consistent uniforms can be easily spotted and flagged-down by guests needing help, and similarly, a hospital medical staff attired in clearly-labeled uniforms and equipment can help patients unfamiliar with a busy hospital to quickly find the assistance they need.
Industries With the Most to Gain from a Professional Presentation
When it comes to selecting company uniforms, businesses in different industries can have a range of different uniform preferences and needs.
On one hand, industries where employees may be exposed to danger or other hazard might find a well-dressed staff less critical to daily business.
However on the other hand, other industries like hospitality that rely on the impression they leave on customers will probably place more emphasis on making professional uniforms and appearances the standard.
Here are just a few of the industries which can benefit most from a professional business presentation:
Restaurants and Food Service
While the quality of food is typically the defining characteristic for a restaurant’s overall quality, the food service industry can still have plenty to gain from making the investment in professional uniforms and presentations for their business.
A customer’s final decision on where they eat often includes not just conscious factors—like the kinds of foods they like and dislike—but also subconscious factors.
As just one example, consider the difference the visual appeal of a business and the potential comforts this can provide might make as you weigh your options.
Compared to sitting at a dirty table and being served by a staff with grease-stains on their shirts, if you could instead enjoy your meal in an clean and pleasant environment—which would you choose?
Hotels and the Hospitality Industry
As with the way that restaurant star ratings can be used to break-out and categorize different restaurants by the quality of food, service, and experience they offer their customers, hotels are similarly classified with a system of hotel star ratings.
Like with restaurants, the hospitality ratings often depend on the visual appeal and professional presentation of hotels and motels—the more professional the presentation of the staff and facilities, the better the star rating typically is.
Similar to the value of high-quality suit or dress during an initial job-interview, making a good first-impression on the guests who stay at a hotel can be what makes or breaks the company when it comes to defining the quality of service they provide for their customers.
Looking to Improve Your Image With Higher-Quality Uniforms? Get Free Quotes on Uniform Services Today!
For industries like food service and hospitality which rely on their quality of service as much as the quality of the product they offer, presenting employees and your business with a high-quality uniforms can be the selling-point which secures potential customers.
At Uniform Nations, we partner with a nationwide network of the top uniform providers—offering services ranging from uniform rental and laundry services, to outright uniform purchase options. Regardless of your industry, budgets, and other requirements, let us help you to find the uniforms you need.
To get started either shopping for uniforms to purchase or scheduling with a uniform rental provider today, just give us a call at (866) 467-4178, or fill out the form to the right of your screen to get free uniform quotes from a provider near you.
Additional Uniform Resources
Outlining various innovative opportunities to use your employee uniforms to better your business, this in-depth white paper provides the guide to taking your company uniforms to the next level. Here, we outline various alternative strategies for implementing uniforms, ranging from stepping up on your appearance to seizing new marketing opportunities.
Uniforms have much more to offer than just something for your employees to wear. Not only can they protect employees and create a consistent image for your business—a well thought-out company uniform plan can offer other benefits including the option of additional advertising avenues. Get the breakdown on the uniform’s true power here.
Not only is it important to keep your employees looking at their best—it’s also essential you keep them protected, both for their safety as well as your company’s. With this video, we explore how each piece of a chef’s uniform works to improve to improve the employee’s overall safety.